Latest News

Launched under the patronage of His Highness Prince Mishaal Bin Majid Al Saud, Governor of Jeddah, the Jeddah International Motor Show from 13 to 17 December, 2015, hosted the Safe Driving Challenge event, organized by Aramco Saudi Arabia, in collaboration with Toyota and Community Jameel. The event attracted around 2000 visitors.

The “Safe Driving Challenge” is an educational, recreational event for youth, ages 15+, which aims to spread awareness of the importance of safe driving. It teaches safe driving skills and important driving basics via a truck equipped with technology-enabled interactive simulation that proactively evaluates drivers on three levels. The assessment points out driving mistakes so that the driver does not commit them in reality. The simulator also gathers and analyzes participant’s data and presents it to specialists.

At this year’s challenge, Mr. Hassan Mohammed Abdullatif Jameel, President of Community Jameel Domestic, stated, “The Safe Driving Challenge is considered one of the fruits of the collaboration with Aramco Saudi Arabia, Toyota and Community Jameel, as part of the Road Safety Initiative, to enable youth and drivers in general to acquire the necessary skills and knowledge for safe driving through technology, simulation, and sustainable awareness. Such events stress our commitment to foster the safety of our customers and our community. The collaboration of Aramco Saudi Arabia, Toyota and Community Jameel, as well as the governmental entities, sets an example of effective cooperation in the face of human, social and economic challenges resulting from accidents in Saudi Arabia.”

Eng. Sultan bin Houmod Al-Zahrani, Aramco’s Secretary General of the Traffic Safety Committee, also stated , “Since the initial launch of the Safe Driving Challenge in 2009, Aramco Saudi Arabia has used the truck to evaluate drivers on three levels with 12 multiple choice questions, driving simulation, conformity to traffic laws, and even a simulated traffic accident. The individual ‘drives’ in different conditions with different variables and is then assessed, to avoid the same mistakes in reality. By using such a tool, we can be proactive in ensuring the safety of drivers.”